Cost of featuring a child

Be My Parent guide to fees and discounts

Referral fees
Payment terms and conditions

From 1 April 2014 (i.e. for referrals to the June 2014 issue of the newspaper and beyond, and for website only referrals received on or after 1 April 2014), fees for referrals to the website only and combined newspaper and website have increased slightly (by 5 per cent). Newspaper fees remain unchanged. New referral fees available here as a quick reference guide (462 KB).

Referral fees

Referral fees apply to one child or to a sibling group featured together in the same profile, and children can be booked into one, two or three consecutive issues of the newspaper, and one, two or three months on the website.

The word counts below apply to newspaper profiles only. Word counts for half and full-page profiles depend on other information used, such as number and size of photographs or other artwork supplied. There are no word count restrictions for profiles on the website, though we recommend a maximum word count of 500 words for an individual child, and 900 for a sibling group.

Newspaper referral fees
Website referral fees
Website and newspaper combined referral fees
Discounts

Newspaper referral fees

* RATES UNCHANGED SINCE APRIL 2010! *

Type of profileNumber of issuesCost to BAAF membersCost to non BAAF members

One child (standard)
1/8 page (175 words)

1
2
3

£337
£503
£602

£421.25
£628.75
£752.50

One child (enhanced)
1/4 page (350 words)

1
2
3

£444
£691
£863

£555
£863.75
£1,078.75

Sibling group of 2-3
1/4 page (350 words)

1
2
3

£444
£691
£863

£555
£863.75
£1,078.75

Sibling group of 4 or more
3/8 page for 4+ children (500 words)
1/2 page for 6+ children (500 words)

1
2
3

£522
£863
£1,056

£652.50
£1,078.75
£1,320

Half page

1
2
3

£798
£1,212
£1,507

£997.50
£1,515
£1,883.75

Full page

1
2
3

£1,240
£1,891
£2,334

£1,550
£2,363.75
£2,917.50

Please note that VAT will be added.

Website referral fees

Type of profileNumber of monthsCost to BAAF membersCost to non BAAF members

One child

Up to three months

£307.65

£384.55

Sibling group of 2-3

Up to three months

£390.60

£488.25

Sibling group of 4 or more

Up to three months

£466.20

£582.75

There is only one fee for website referrals, even if it is live for less than three months. We will assume you want the profile online for the full three months, unless you state otherwise.

Please note that VAT will be added.

Website and newspaper combined referral fees

Type of profileNumber of issues/monthsCost to BAAF membersCost to non BAAF members

One child (standard)
1/8 page (175 words)

1
2
3

£455.70
£630
£733.95

£569.65
£787.50
£917.45

One child (enhanced)
1/4 page (350 words)

1
2
3

£568.05
£827.40
£1,008

£710.05
£1,034.25
£1,260

Sibling group of 2-3
1/4 page (350 words)

1
2
3

£568.05
£827.40
£1,008

£710.05
£1,034.25
£1,260

Sibling group of 4 or more
3/8 page for 4 or more children (500 words)
1/2 page for 6 or more children (500 words)

1
2
3

£649.95
£1,008
£1,210.65

£812.45
£1,260
£1,513.30

Half page

1
2
3

£939.75
£1,374.45
£1,684.20

£1,174.70
£1,718.06
£2,105.25

Full page

1
2
3

£1,403.85
£2,087.40
£2,552.55

£1,754.80
£2,609.25
£3,190.70

Please note that VAT will be added.

Discounts

The following discounts are available:

  • Repeat bookings: As shown above, significant discounts are available if you book space in two or three consecutive issues of the newspaper at the same time (rather than two or three consecutive and separate bookings of one month each). See the above rates for more detail.
  • Reduced fees when referring to both the web and print services: It is cheaper to make a joint web and print referral, than two separate referrals for the newpaper only and the website only. Have a look at the referral fees above!

Payment terms and conditions

For all fees:

  • rates do not include VAT, which will be added
  • do not send a cheque or BACS remittance until you are sent an invoice, after your first booking
  • if applicable, send a purchase or official order form at the same time as the referral form, and remember to include the child’s first name on the form; if this is not done, regrettably, we will have to issue invoices without the order number.

Last updated: 12 May 14

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